Visitor stats are an integral part of any hosting service. The amount of individuals that have seen your site can give you more details regarding how it's performing and will reveal to you if you need to work on improving it. Normally the web stats for a site include the daily and the monthly visits (unique and reloads), the most visited pages and the referrer websites, so if you notice that certain pages are getting much less website traffic than others, you may consider making them more alluring to the visitors to use the entire potential of your website. If you are advertising on the web, you'll also be able to see if the money was well-invested or not, as the web statistics typically provide information about third-party Internet sites and search engines like Yahoo that refer visitors to your Internet site. Having comprehensive and correct statistics shall help you enhance your Internet site and plan your advertising strategies better, as a way to get more potential customers.