In accordance with the policy adopted by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact information a domain name is registered with must be correct and accurate all the time. At the same time, this info is freely accessible on WHOIS lookup sites and while this may be okay for companies, it may not be very convenient for individuals, because everyone can view their names and their personal street and email addresses, especially in times when identity fraud isn’t that atypical. For this reason, domain registrars have come up with a service that hides the details of their customers without changing them. The service is referred to as Whois Privacy Protection. If it’s active, people will see the details of the registrar company, not the domain owner’s, if they make a WHOIS enquiry. The Whois Privacy Protection service is supported by all generic domain extensions, but it’s still not possible to hide your private info with some country-code ones.